Skip to content Skip to sidebar Skip to footer

What is Sync Licensing?

YouTube player

Sync usage is often classified into four areas.

  • Films and movie trailers
  • TV shows
  • Commercials
  • Video games


  • To obtain a sync license, you must first secure two sets of rights.
    • A Synchronization license from a publisher/songwriter.
    • A Master Use license from a record label/recording artist.

How to get a sync placement?
There are numerous ways, but the two most important are through Music Supervisors and Licensing Companies.

  • Music Supervisors serve as intermediaries between sync users and the music business. They collaborate with a creative team to pick music that fits the mood and is appropriate for the project.
  • Music licensing businesses grant sync users permission to utilize pre-cleared music. Some companies may compel the artist to work exclusively for them.