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What is Sync Licensing?

Sync usage is often classified into four areas.

  • Films and movie trailers
  • TV shows
  • Commercials
  • Video games

Licensing

  • To obtain a sync license, you must first secure two sets of rights.
    • A Synchronization license from a publisher/songwriter.
    • A Master Use license from a record label/recording artist.

How to get a sync placement?
There are numerous ways, but the two most important are through Music Supervisors and Licensing Companies.

  • Music Supervisors serve as intermediaries between sync users and the music business. They collaborate with a creative team to pick music that fits the mood and is appropriate for the project.
  • Music licensing businesses grant sync users permission to utilize pre-cleared music. Some companies may compel the artist to work exclusively for them.

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