The Brief: SESAC Buys Audiam, TikTok Radio on SiriusXM, Splendour in the Grass Rescheduled, Facebook Launches Reels, Sarah Wilson Head of TuneCore UK

SESAC, the US-based Performing Rights Organization, has bought Audiam. SOCAN sold a majority share in Audiam to SESAC for an unknown sum but will retain at 15% stake. 

TikTok Radio Hits SiriusXM. The new station will feature popular TikTok content producers and influencers, and will sound like the app’s “For You” feed.

Splendour In The Grass will not go ahead in 2021, but will return in July 2022. This is the fourth time it has had to postpone since the outbreak began.

Make sure to check out the show notes for links to the articles referenced and on MusicIndustryCity.com 

In Music Tech News…

Users can now produce and share short-form video content within Facebook Groups or the News Feed. In addition, they’re testing a new feature to Instagram producers to share their material directly on the site.

and In Musical Chairs…

Sarah Wilson has been named as Head of TuneCore UK. She will manage and grow the company’s artist portfolio while finding partnerships and growth opportunities.

And that concludes today’s update. For article links, see the show notes, or go to MusicIndustryCity.com and listen to the Music News Power Hour live in Clubhouse or on the website at 12 p.m. Eastern.

Have a great weekend!

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