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Playback: “Feels Like Summer” Artist Case Study on UGC and Fan-driven Content

User-generated and fan-driver content is pushing new boundaries in how artists are being discovered. The talk focused on Samuel Jack’s ( UK-based South African singer ) song ‘Feels Like Summer,’ a song that was released in 2019, which went viral on Instagram this summer.

Owen Thomas (Samuel’s management) will have some mind-boggling statistics on it (100 million+ streams, Gordon Ramsay, Sergio Ramos, and a slew of other celebrities utilizing it in videos expressing how happy they were that summer has arrived) & how it went from a little known song to taking Samuel on a world tour. Samuel Jack ended up with all 3 Majors offering him deals before signing with Columbia / Arista (Sony).

Recorded live during the Music Industry City Future Music Forum Digital series live from Decentraland.

Paul Sampson – CEO / Founder, Lickd
Owen Thomas – CEO, T.Y Songs / Landon Records
Julia Herd – Managing Director, Five in a Boat Limited
Mary Szpak – Director of Product Strategy, Epic Games

To see the Music Creator Economy Keynote, click here

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