It’s no secret that the music industry is in a state of flux. And streaming services are often at the center of the debate. From Taylor Swift to Chance the Rapper, Hollywood elites have weighed in on what they see as an unfair advantage favoring the big names and corporations in the industry. But what does this mean for everyday musicians?
We’re seeing a seismic shift in how people consume their music and it’s impacting up-and-coming artists unlike ever before. With complex deals and contracts written by entertainment lawyers, most musicians find themselves at a disadvantage when navigating these murky waters. It’s become increasingly difficult for independent artists to gain traction when competing against monolithic labels.
So what can we do to level the playing field? We need legislative reform that protects artists and gives them more control over their work and income. To make sure that all talent is rewarded fairly regardless of size or clout, there must be measures put in place to boost alternative forms of income like online performances, merch sales and fan engagement initiatives.
At its core, this isn’t about corporate greed or big business versus independent artists – it’s about understanding relevance going forward and safeguarding creativity from being destroyed by red tape. The music industry isn’t exempt from change brought on by technological advancement; rather we should embrace new opportunities for innovation, creativity and competition through emergent channels such as streaming services like Spotify or SoundCloud. Together, let’s work towards giving power back to musicians who are truly deserving of it – both now and into the future.
What do you think?
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