The interesting thing is they’re had video incorporated for years, they’ve been testing it out to see what works and get the platform up-to-speed. They can easily open the floodgates for all sorts of content — the latest being video podcasts.
Having multiple types of media is great to keep users within their ecosystem, but first and foremost, Spotify’s interface is based around audio – which is why podcasts work well there… But even Facebook tried original video content and nobody knew where to find it – so the question remains, if they do push more on the video front, how will users react?
Car Thing – that name is growing on me. I feel that the R&D teams putting it together kept saying we’re working on a ‘car thing’ and it just stuck :)